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New COO and new Head of sales Sweden

As part of a reorganisation, we can present two familiar AARO faces in new roles.

Richard Berntsson, former Head of sales for Sweden, has stepped into the role of Vice president/COO.

Here on LinkedIn, he shares some thoughts about his new role and goals.

The new Head of sales Sweden is Peter Sohlén, one of our most experienced sales representatives, with many strings to his bow. After countless sales meetings and active participation in seminars and other marketing activities, it is quite likely that you may have already had the pleasure of meeting him.

Peter has also been active in the AARO product council for many years.

A warm welcome to both of you in your new roles!

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